3 Ways To Improve Website Ranking
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Poor website design and search engine ranking can cost a business a lot of money in lost revenue.
With the ever changing trends in technology it can get pretty confusing and frustrating to stay on top of this. Luckily there are a number of things that can be done to improve your web design, visitors user experience and your website ranking so you will not be loosing any further potential sales.
Jamin Andrews has worked in the IT industry for almost 20 years, he recently made the following statement: “Without proper insights it can be difficult to tell if visitors to your website are engaging with your web design. This is where Google Analytics comes in handy. Free to use, Google Analytics provides business owners the ability to see various metrics from their actual website results. Where the website traffic is coming from and it highlights things like bounce and exit rates that can show where you are losing your customers. If your homepage has a high bounce rate (anything above the 70% mark) then you should consider re-evaluating your website design and/or your content.”
With that in mind here are three ways to improve your website ranking to get more visitors in 2015:
High-Quality and Relevant Content
Adding engaging, informative and interesting content on a regular basis will be more important than ever. The most important aspect is that the content you write about is relevant to your website and that you include unique media (never use free stock photos in your articles). Google and other search engines will make sure that the content on your site is relevant to the users search, the same search that you are looking to capture with your keyword targets. In the coming year Google will place even more emphasis on Latent Semantic Indexing.
To improve your website ranking go beyond optimizing your content for primary keywords alone and focus on making the entire blog or website relevant to the subject attached to your keywords.
Include Internal Linking
We all know that getting high-quality, natural backlinks from websites with a high SEO visibility is very important. Including internal linking is just as important, but often forgotten. If the content calls for it then linking to related content on your website is very important. Chances are that you are referencing something in a new article that you have already written about in the past. Instead of re-writing or rambling on trying to describe something, link to the older article so its the readers choice if they want to learn more about it.
Internal linking will improve your user experience, and that is why search engines reward it as a ranking factor.
Try To Keep Users on Your Site
A recent study I read pointed out that article copy in excess of 900 – 1,100 words are now performing better in rank, compared to 600 words in the past. Pages with more text and original images rank better ins search engines than those with less and they will keep your visitors engaged on your site longer which will help your bounce rate. As I mentioned at the beginning of this article, click-through rates, bounce rates, and time-spent-on-site are all very important factors.
Try to improve the way your users engage on your site in those three areas and your search engine ranking will respond favorably.
The most important improvement you can do right now is to be sure your website is converted to a responsive design.
Responsive web design will reduce and/or eliminate graphics and information depending on the size of the screen being used. Scrolling sideways is very inconvenient, calls to actions are difficult to identify and flash animation simple doesn’t show on iPhones and other small smart phone screens. Your website needs to be ready to receive mobile traffic which is said to be steadily rising to over 50% or more of web traffic in 2015.
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