) Tips For Choosing A Domain Name For Your Business Site
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5 Tips For Finding The Perfect Domain Name

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Silke Jager

I strive to publish useful and engaging articles that are beneficial to you and will help grow your business.♥ Silke
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Choosing the right domain name is just as important as the name of your business.

Finding and registering the best name available can play a big part in your website’s success. To put into perspective just how many websites there are and to get an idea who dominates the online field visit The Internet Map.  Unless you produce quality content, perform SEO and spend time on marketing, your site may never get noticed, or you could get lucky and be the next big thing. But first things first, you need to acquire a good domain name. So do keep the following five tips in mind when starting a business blog or website of your own.

Find The Perfect Domain Name

1) Keep It As Short As Possible

The simplest way for a visitor to reach your site is by typing your domain directly into their browser’s address bar. Make this easier for them by buying a domain name that is short and to the point. Try not to go over twenty characters, and if you can keep it even shorter then all the better.

2) Be Simple And Obvious

Remember the KISS rule! ‘Keep It Simple, Stupid’ applies to design and development but is just as important for domain name creation. Your domain name is essentially the “name” of your site, so it should be easy to both remember and spell. You will type your website or blog name thousands of times over the course of your business.

Are you creating a portfolio or personal site? Use your first and last name as the address. Creating a site for your business? Use the name of your business.

3) Avoid Numerals, Underscores And Hyphens

Sometimes it’s not possible to follow the above tip since the name you really want is already taken. As an example, let’s say you own a small shop named ‘Linda’s Gift Store’. The obvious choice for your domain name is lindasgiftstore.com.

What if there is another Linda’s Gift Store out there and they already own the domain? Well, you could purchase lindas-giftstore.com.  The problem is, you will have to spell it our, ‘Every. Single. Time!’ since you can’t hear the hyphen. Plus, if you give someone your web address there is still a pretty big chance that they’re just going to enter lindasgiftstore.com and not think to include the hyphen.

One option would be to buy lindasgiftstore.net or .biz instead, but there is a pretty good chance that’s also taken already. According to Verisign’s Domain Name Industry Brief there are 284 million domains that support over 876 million websites. These days it can get pretty tricky finding the perfect domain name.

Domain Name Industry Brief

4) Keywords And Cleverness

Maybe the owner of the gift store should focused on a specific type of item? Domain names like lindascollectibles.com or lindasgreetingcards.com would be good alternatives to the company name.

Warning! Don’t even think about really clever or ueber-creative spellings. It might sound like a lot of fun, but if your potential visitors can’t remember or spell your domain name, they’re not going to find your site.

5) Register Your Domain Name For Multiple Years

It’s not just because you will save a little bit of money in the long run, but search engines like Google actually look at the domain’s length of registration to help judge the legitimacy of your site. A longer term registration looks more legitimate and makes them more likely to rank you higher. It will not necessarily mean a huge boost, but every little bit helps, right?.

When you register a domain name it becomes your property for the length of the registration (1, 2, 5 or 10 years).

Once that registration period is over you can renew the domain yourself to maintain ownership or let it expire so that someone else can purchase it. Registering the domain name for multiple years means you’ve secured it, and you don’t have to worry about expiration and renewal until much later down the line.

Keep in mind that these tips are only meant to be a guide, they’re not rules that have been set in stone. If you have a domain name in mind that you really like and feel is the right fit for you and your business then by all means, go for it!

Do you have any additional tips for selecting a good domain name? Please leave me a comment below. 

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6 Responses to 5 Tips For Finding The Perfect Domain Name

  • Excellent guide, Silke. Now when businesses choose a name, they need to consider whether the URL is available. You can have the greatest name in the world, but if you don’t have the URL, you’ll be missing out on loads of traffic from potential customers.

    I would also suggest trying hard for the .com URL. Some businesses go for the .net or .co.uk or other local extension but then discover their business is expanding widely. Always plan for success!

    Good point about the hyphens. You’re right, I would never remember to type those in. Underscores drive me nuts too, often I can’t see them, especially on mobile devices.

    I also would suggest checking for the Twitter ID being available. As you suggested with the URL, stay away from hyphens, numbers, etc. If someone else had the Twitter ID, then try for a different domain name. You don’t want to be confused with someone else who may be tweeting themselves into a flame war!

    Thanks for this helpful guide. I wish I had read this before I started The Wonder of Tech!

    • I wish I would have known some of these myself years ago when I first started blogging, lol. My husband Nick and I also have a hobby blog called bottle-lamp.com (yup, we didn’t think the hyphen was a big deal at first either). When we record an instructional video (we have around 25 of them now) Nick will trip over the website name ever time – www dot bottle dash lamp dot com. It’s not funny any longer after the first few times.

      Thank you for your insightful tips Carolyn! Have a great week and happy blogging.

  • Good Tips Silke.
    p.s. In case your readers need an extra tip or two I wrote an article on this as well here

    • Thank you Eric! I hope you’re having a good day so far.

      Your tip on Copyright infringement is very import and can make for a very costly mistake. Thanks for sharing your link. 🙂

  • Hi Silke,

    Great advice on the ‘length of registration’. This is news to me and when mine is due to expire I will definitely be adding a few more years than usual. My only advice would be when looking for your perfect domain name is to not try and hop on the back of other very well know brands.

    For example if you wanted to start a business blog/website and decided to buy the domain Forbez.com or Morbes.com it so obviously a rip off from Forbes that you will struggle to get taken seriously and I bet Google penalizes this sort of behaviour anyway.

    Naomi

    • That is so true, a start up business shouldn’t want to imitate anyone else. A lot of marketers think, or used to think anyway, that they can get a lot of traffic from the bigger websites by using mis-spelled names like you said but in the end it’s usually not worth it. For one thing there is no return traffic, I don’t know for sure if Google and other search engines penalize either but most of all it’s just wrong and unimaginative.

      Thank you for your great comment Naomi!

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