5 Tips For Finding The Perfect Domain Name
Latest posts by Silke Jager (see all)
- 5 Topic Ideas For Small Business Bloggers - December 2, 2015
- Is Negative SEO Bad For Small Business - November 20, 2015
- 3 Effective, Easy Website Tips For Higher Google Rankings - August 13, 2015
Choosing the right domain name is just as important as the name of your business.
Finding and registering the best name available can play a big part in your website’s success. To put into perspective just how many websites there are and to get an idea who dominates the online field visit The Internet Map. Unless you produce quality content, perform SEO and spend time on marketing, your site may never get noticed, or you could get lucky and be the next big thing. But first things first, you need to acquire a good domain name. So do keep the following five tips in mind when starting a business blog or website of your own.
1) Keep It As Short As Possible
The simplest way for a visitor to reach your site is by typing your domain directly into their browser’s address bar. Make this easier for them by buying a domain name that is short and to the point. Try not to go over twenty characters, and if you can keep it even shorter then all the better.
2) Be Simple And Obvious
Remember the KISS rule! ‘Keep It Simple, Stupid’ applies to design and development but is just as important for domain name creation. Your domain name is essentially the “name” of your site, so it should be easy to both remember and spell. You will type your website or blog name thousands of times over the course of your business.
Are you creating a portfolio or personal site? Use your first and last name as the address. Creating a site for your business? Use the name of your business.
3) Avoid Numerals, Underscores And Hyphens
Sometimes it’s not possible to follow the above tip since the name you really want is already taken. As an example, let’s say you own a small shop named ‘Linda’s Gift Store’. The obvious choice for your domain name is lindasgiftstore.com.
What if there is another Linda’s Gift Store out there and they already own the domain? Well, you could purchase lindas-giftstore.com. The problem is, you will have to spell it our, ‘Every. Single. Time!’ since you can’t hear the hyphen. Plus, if you give someone your web address there is still a pretty big chance that they’re just going to enter lindasgiftstore.com and not think to include the hyphen.
One option would be to buy lindasgiftstore.net or .biz instead, but there is a pretty good chance that’s also taken already. According to Verisign’s Domain Name Industry Brief there are 284 million domains that support over 876 million websites. These days it can get pretty tricky finding the perfect domain name.
4) Keywords And Cleverness
Maybe the owner of the gift store should focused on a specific type of item? Domain names like lindascollectibles.com or lindasgreetingcards.com would be good alternatives to the company name.
Warning! Don’t even think about really clever or ueber-creative spellings. It might sound like a lot of fun, but if your potential visitors can’t remember or spell your domain name, they’re not going to find your site.
5) Register Your Domain Name For Multiple Years
It’s not just because you will save a little bit of money in the long run, but search engines like Google actually look at the domain’s length of registration to help judge the legitimacy of your site. A longer term registration looks more legitimate and makes them more likely to rank you higher. It will not necessarily mean a huge boost, but every little bit helps, right?.
When you register a domain name it becomes your property for the length of the registration (1, 2, 5 or 10 years).
Once that registration period is over you can renew the domain yourself to maintain ownership or let it expire so that someone else can purchase it. Registering the domain name for multiple years means you’ve secured it, and you don’t have to worry about expiration and renewal until much later down the line.
Keep in mind that these tips are only meant to be a guide, they’re not rules that have been set in stone. If you have a domain name in mind that you really like and feel is the right fit for you and your business then by all means, go for it!
Do you have any additional tips for selecting a good domain name? Please leave me a comment below.
Before you move on… sign up for my Newsletter, simply click here!
You will never miss another marketing article again. Rest assured, I respect your privacy and will never spam or give your email address to anyone.