9 Marketing Design Ideas
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When it comes to effective website development for your small business, design and marketability are the two biggest factors!
You need to stay up to date with the latest marketing strategies and creative design ideas to achieve measurable results for your small business. It isn’t always easy to figure out how to define your products or services so they make a compelling impression on your website visitors. Many small businesses have small budgets to match and must find creative marketing and design ideas to help grow their companies.
Here is list of inventive marketing and design ideas as well as useful resources for your small business.
Your business name will have a profound effect on its success.
The way your business name sounds matters because that’s how people will remember you. Creating a unique name is tougher than ever with the millions of businesses out there already. The way your business name looks in logo form and plain text matters as well, it should be easy to read and identify the purpose of your business at a glance.
Clarify your sales message so it stands out and is heard by your customers.
Are you certain what you’re telling your customers is what they want to hear? If not, you could be throwing away your advertising dollars and wasting the time and energy you invested on your site and in social media. Your message should ignite genuine interest in your products, excitement and engagement across all platforms.
Choosing a color scheme that your visitors will love.
Sometimes this step has been done for you, depending your type of business and if you have a logo already in place. It’s best to keep your brand consistent online and in your print material, signage, etc. When you are choosing a color scheme for your business you need to be really aware of the impact that color can have in your design. Try to remove yourself from your own ‘favorite colors’. Think about which colors are suited to your brand, company or industry on the whole. Red for instance is the color of power and gets attention, while blue is viewed as being trustworthy. It’s best to stick with two colors or three at the most, unless you want to differentiate between sections on your website. In that instance you could have up to four or five different colors. In your website design always opt for a light background with dark text which is easiest on the eye.
Find a website template that works for your business.
Even if you are not familiar with web designing, you can still create a professional looking website with templates. Website templates are pre-designed sites where you can easily add your own content. Depending on which website building service you choose, we recommend the WordPress.org platform, there are hundreds of free and low cost templates available that let you customize the look and feel of your website. A good template should have customization features and is technically flexible. Be sure to pick a theme that is responsive so it will work across all the different devices.
Understand website Search Engine Optimization.
It doesn’t matter if you’re building a blog to share your business ideas or an Ecommerce site for selling products, understanding how search engine optimization (SEO) works is vital these days. Good SEO practices make your site more appealing to the major search engines like Google and Bing. That is where your potential visitors are looking for content and products they want to buy. Search engines have paid listings, you create an account and pay for your ad to show, and organic listings which are free. For your content to show in organic listings you need to do keyword research and figure out which group of words (long-tail keywords) attract the most visitors. Did you know that we offer SEO services?
Create catching titles for your web pages.
Headlines are like the old fashioned circus barker who hooks people in. Heidi Cohen states that traffic can vary as much as 500%, based on what type of headline or title is used. Tell your readers what to expect, grab their interest and make it irresistible to share. Remember to capitalize the first letter of each word, this will set your title apart from the rest of the content on the page.
Embrace content marketing on your website.
Write articles about interesting topics related to your business. Try to go beyond the basic ‘How To’s’ that have been done over and over again. Instead fill a hole in your market and create content to answer questions. Support your points with graphics or video and add evidence from external sources. Focus on the lesser known items and produce well written (about 600 – 900 words) content.
Use eye-catching, unique images on your website.
Stay away from stock images, instead spend some extra time on creating your own graphics. This will increase the probability of your website’s content getting shared on social media sites. You can find a freelance graphic designer on Fiverr or try one of these easy to use online photo editors.
Don’t forget about printed marketing materials.
Print marketing is still a great way to reach potential customers in your area and other geographical markets. Traditional brochures and business cards printed professionally by Vista Print are a good choice for price and overall value. If you want to look like a big company and make a great first impression, it is better to spring for the premium business cards rather than the free designs. Invest some time to create an irresistible sales letter. You can find hundreds of sample letters online or learn from Dan Kennedy, he is the #1 authority when it comes to creating the ultimate sales letter.
Do you have additional marketing design ideas you would like to share? Tell us about them in the comments below.
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