Craft Marketing Done Right eBook
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Whether you are just starting out in the craft business or have been selling your hobby items for years, the ‘Craft Marketing Done Right!’ book is for you.
This practical and easy to understand marketing guide is now available in eBook format! Scroll down to get it for free.
When I first started thinking about writing this book I wasn’t sure who my target audience should be. I knew I wanted to write a marketing book, but there are hundreds of small business marketing guides available already. They have been written from countless different angles by famous marketing experts like Guy Kawasaki, Eric Worre and Pam Brossman to name just a few. There are also innumerable marketing books by not so well known authors. So why should I even bother to spend my own time and effort on writing yet another book about marketing when all the information needed to successfully market any small business is already readily available?
After contemplating this for a while I realized that I have two trumps in my pocket:
1) I know a lot about small business marketing
2) I have been part of a successful crafting business
The Craft Marketing Done Right! book is a very comprehensive marketing book packed with information about
how to make a business of your crafts and hobbies.
Writing a book is very consuming! I don’t know how many dozens of article and chapter ideas I created in my head while laying in bed or running errands. Getting them written down while sitting in my little home office, and trying to make sense of these ideas can take hours and some times even days. Understanding a subject for myself is one thing, but writing them in a way so other people can learn and understand them as well is very different.
Many people have told me in the past that I can explain things well. One of the reasons for this is when I talk to my family, friends, or people I just met, I don’t elaborate or ‘sugar coat’ facts. I give the needed information in a straight forward and sensible way, and that is exactly what I have done with this book.
After I decided to write this marketing book with the needs of craft makers and hobbyists in mind, the outline of the book almost wrote itself. I thought about what type of information I would be looking for if I was newly starting out with my own small business and just went with the flow.
Book Chapters Defined:
As you can see in the contents list, the book starts out with setting up your home business. I talk about finding the most profitable items to sell, tips for working from home (I’ve worked from home on and off for over ten years now), tips for pricing your products so you will actually see a profit and I also provide help for creating a successful business plan, guidance for legal matters and share inspirational quotes.
Part two of this craft marketing book is all about local marketing. I explain the importance of creating a message and logo for your business and give real life examples and tips. Do you know what an elevator pitch is? I will tell you why you need one. You will also be learning about the different ways to collect money and how to get paid in person and online. Then I give you my experiences and tips for selling your crafts and products at local flea markets, fairs and shops.
Online Marketing is a vital part of small business marketing. In the third part of the book I show you how to take stunning product pictures with a few of my own examples. Online marketing pictures do say a thousand words! Next we discuss the five major social media outlets and I give you a very workable 10 day social media calendar to get you started. Last, but not least, we talk about creating a web presence for your small business. This chapter includes general information, web design and SEO tips, how to get traffic and a word or two or three of caution about marketing gurus.
In the fourth part of the book I provide extra marketing tools. This section includes creative ways to stay in touch with your existing customers, both locally and globally. I also added an extensive list of online services and resources for craft makers, artists and small business owners.
Do you think my Craft Marketing book would be beneficial to you or someone you know?
This book is available from Amazon in several different ways – Purchase the ebook for only $5.99 or buy a new print edition for $20.82 (includes end of chapter checklists and note fields) and get the Kindle version for only $1.99.
It is also available for FREE through the Kindle Lending Library and Kindle Unlimited.
Are you a craft maker, artist or hobby products business owner? I would love to hear what you think of my book. Please leave me a comment below.
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