) Make Your Small Business A Success In A Niche Market
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Creating A Successful Niche Market Business

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Silke Jager

I strive to publish useful and engaging articles that are beneficial to you and will help grow your business.♥ Silke
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In order to build a successful small business online it’s important to find a niche to market your products.

Niche marketing concentrates all of your marketing efforts on a small, but specific and well defined, segment of the population. Keep reading to find out how to be successful in a niche market from Will Chapman, one of the owners of Box Bros & Co.

How to be successful in a niche market.

A common misconception among folks starting a new business is that you need gain the whole “pie” in order to succeed.

We started out as a company tailored to gentlemen, but then the wedding world found us, and now we are entrenched in a niche market. The important lesson is not to fight the market, if you are trending in one direction, embrace it. This strategy has worked wonders for us. Here are a few strategies to help your business succeed in a niche market.

Understand What Makes the Niche Tick

It’s important to stay current. Go to events, learn about the major players in your market and Google the heck out of your niche. You need to make sure that you are the expert in the area, and you can see each new trend coming.

Use Your Research

Use the knowledge gained from researching your niche to put your product in front of the eyes of everyone in that market. Don’t be timid! Post on blogs, be vocal at events, brag about what you are doing for the community. Let people see your passion.

Get grassroots if you have to — be at every farmers market, convention or local event that makes sense for your niche. Someone actually holding your product in his or her hands and meeting you directly is an extremely powerful experience. You never know if a contact that originally seemed trivial could one day become the catalyst of your success. Whatever your niche is, make sure that people can’t think of it without associating you, on whatever scale that means.

Some People Won’t Understand. That’s OK

When starting a business in a niche market some of the people closest to you can be the most discouraging. Remember, they haven’t done the research that you have. They don’t understand the community like you do. Don’t let people talk you out of trying something that you believe in deeply.

Niche Marketing

Prepare for Niche Seasonality

When the wedding season hit us this year, we were understaffed and unprepared. Kevin (the other Box Bro) and myself had to spend countless hours and late nights in the shop playing catch-up. You have to know when the seasons are and when your niche market is going to strive.  Plan ahead and when you’re done planning, plan some more.

Open the door for New Opportunities

During the most recent holiday season, we looked for a new outlet to keep our business growing, even in the off-season for weddings. We have “opened the door” through giving our customers what they want. Instead of only catering our products to weddings, we now answer requests for custom orders and Holiday Boxes. Because of this, we’ve had to get crafty and start introducing different boxes and themes for the Holiday Season.

There is no better feeling than watching something you spent countless hours on develop into a business. If anything I have said can inspire just one person to give it a shot, then that’s awesome! I can leave you with a quote Kevin used to say, which I think is really a quote from a Lil Wayne song, though it does get the message across…“Be good or be good at it.”

Will Chapman Niche MarketWill Chapman is Co-Founder of the Box Bros Co.

Along with his friend Kevin Glover, they create and sell stylish and functional gift assortments in hand-made artisan wood boxes.

TheBoxBros.com is a small entity located in beautiful Brea, California. The two friends had over 8 years in the style and entertainment industry before starting their online business. FYI, they created their awesome looking website with Weebly, a free website building site.

Have you found your niche yet? Please share your experiences or questions in the comment section below.

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7 Responses to Creating A Successful Niche Market Business

  • Finding a niche market seems to involve finding something that you are passionate about and then finding like minded people who have the same passions that you have. The Bottle-Lamp website that we created a few years ago would never have been possible if we hadn’t come into contact with fellow bottle crafters.

  • Nick, you are absolutely correct!
    At this point it’s our fellow crafters that keep the website filled with content (DIY Show Off’s). 🙂 It took a while to reach this goal, about three years in fact, but in the end our hard work and commitment paid off. Don’t you think?

    • Absolutely! It does take time and it won’t happen over night. We worked with it and helped make it grow through sharing our projects and those that have made them as well. It is something to see the little web site turn into a global community.

  • Creating a niche specific blog has been very helpful in furthering my writing skills. I have recently self-published my first ebook and having loyal readers that knew my writing style already was an enourmous plus. My blog allows me to market my book to people that are interested in what I have to say. Talk about target marketing!

    • Hi Jack, Thank you for taking the time to leave me a comment.

      Creating a blog is a very important marketing tool for authors of eBooks and printed books as well. It is a great platform to stay connected with your readers so they can learn more about you and it’s also a good way to get them excited about upcoming projects. Good for you for being pro-active. I’m wishing you the best of luck on your continued success!

  • Online marketing has one goal only and that is to make money out of a niche business.The truth is that there are various hot and in demand products that fit for your company. You just have to be smart enough in searching for the right financial opportunity. Selecting the merchandise that can be sold through the internet is not a plain case of discovering a niche market and gathering all the related items that you can incorporate on an e-commerce outlet.

    • Hi Bobbijera, thank you for your comment. Your statement ‘Online marketing has one goal only and that is to make money out of a niche business’ is very true.

      It is hardly ever easy to start an online business and finding the right niche market. I found that besides choosing the best possible products, using proper marketing techniques and yes, having the right financial backing, it also takes a certain amount of luck. Some have it, others don’t!

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