Ezine Articles No Follow Policy
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One very important aspect of marketing your small business online is getting valuable links back to your own website.
Using Ezine Articles is one way to achieve this goal.
Getting a link back (backlink, incoming link or inlink) from related websites, blogs or articles will give your own site more credibility in the eyes of the search engines. The significance lies in search engine optimization (SEO). In the past, Ezine Articles allowed their members, I am one of their thousands of members, to place up to 1-2 DOFOLLOW links in their Resource Box. As of today this has changed. All the backlinks are now NOFOLLOW!
First let me show you the two HTML codes for linking text:
For search engine spiders to crawl a link, you don’t have to do anything. To tell the spiders NOT to crawl a link, you need to add the rel=”nofollow” code to the HTML code. Nofollow links were created because search engines wanted to cut down on link spam. Too many people and online marketers were trying to get links from anywhere and everywhere they could. Also, when using regular/dofollow links on your own site you will give a small amount of your PageRank power to the site you link to. For a website like Ezine, with thousands of author and article links, that would amount to a pretty substantial amount.
Ezine Articles explained why they did away with regular links in an email to their members.
“The criteria for page indexing and search engine ranking has changed over time and the NOFOLLOW attribute was only one of several hundred signal points. It simply is not as important as it used to be. New data implies that search engines are relying less on the content’s links and more on other quality content aspects. In order to evaluate how we can get our members the most exposure and traffic, we updated all links to NOFOLLOW as a test to see how articles and overall site performance is affected.”
I am not too upset or shocked to hear about this new nofollow policy.
Websites like Wikipedia and many forum sites have already implemented this rule. So far it is only a test for Ezine Articles, if they see a negative change for a large amount of member articles, and their own website, they say they will re-evaluate their decision.
In truth, if you write high quality content that engages your readers, they will naturally end up on your own website, to learn more about you, and what you have to say. That is the ultimate goal and that is how you build relationships with your customers. Content marketing is an important part of every small business. If you get traffic from a link on Ezine or any other site you should be happy and readily accept it, no matter if the search engines will follow it or not.
Are you an Ezine Author? What do you think of this policy change? Leave your comments below.
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