How To Market Your Business On A Small Budget
Latest posts by Silke Jager (see all)
- 5 Topic Ideas For Small Business Bloggers - December 2, 2015
- Is Negative SEO Bad For Small Business - November 20, 2015
- 3 Effective, Easy Website Tips For Higher Google Rankings - August 13, 2015
Marketing your business can seem like an expense that only highly profitable companies can have the luxury of affording.
Thanks to innovations that have made marketing more cost effective, you too can market your business on little to no cost.
Name recognition is a high priority for any start up business.
Not only can this seem like a daunting task but one that can become a huge drain on your pocket book. Here are a few ways that can get your business name in front of the customers that you want and not leave your piggy bank feeling hollow.
Vista Print – More than just a place to have your business cards printed, Vista Print now offers everything from company printed t-shirts to coffee mugs. A box of 250 premium business cards starts out at $7.00 dollars. On top of their clothing line they also offer embroidered hats, banners, car magnets, and various promotional items. Once you’ve established an account and your logo is uploaded, you can go back later and order the things that you need with relative ease. Those stress balls can wait until next month.
Social Media – You can set up anyone of these accounts for free and build a virtual community around your business or product. If you feel that the virtual world has nothing to offer you then you might want to think again. The very act of getting people talking about your business is a major breakthrough and you will find it rewarding to get to be able to share your thoughts and ideas in any format. This actually helps you begin to feel at ease with sharing your ideas and products which in turn can help you in the ‘real world’ when you have to address someone or a large group and sell your business.
Warning – I hate to be a downer here but I always feel the need to throw in this disclaimer. Be careful not to get sucked into these social media sites. You can spend too much time on them and never really accomplish anything. On the other hand its like a plant that can only grow if you water it.
A Website Presence – Having a landing page that your potential customers can find easily is only half the battle. You now have them at your door, figuratively speaking, and you want to let them know; who you are, what you do or offer, and how they can get it. Having a website lets you have a presence in an age where most customers will do their homework before they even leave the house. Setting up a website doesn’t give you an edge anymore but it will give you a presence in your market and that’s something you don’t want to avoid.
The Loss Leader – If you offer a free trial or sample of your business, chances are good that you will see these people come back wanting more. What better way to establish contact with customers and have an opportunity to prove your company can deliver the goods? An inexpensive item that has your name on it or a limited trial period may feel like your giving it all away. You can give these things away but you can also ask for something in return. Any contact information that you can acquire in exchange for your sample will be the beginning of a open line of communication.
E-mail Lists – MailChimp offers a service that allows you to send out a newsletter absolutely free for budding entrepreneurs. Building an e-mail list is a good cornerstone to establishing a solid repertoire with your customers. What better way to market your company then by addressing people who have shown enough interest in you to give you their e-mail address. Upcoming events, sales or products can all be easily detailed in a short synopsis. Remember that even if you have already done business with someone it doesn’t hurt to remind them that your still around. They will more likely refer you to someone who is also looking for you have to offer.
The expense is minimal and the rewards are great. Marketing your business doesn’t have to be about breaking the bank or taking out loans for big ad campaigns.
By utilizing these cost efficient ways you can promote your business and still keep your company on track to being profitable.
Before you move on… get my free updates, simply click here!
You will then get my articles sent direct to your inbox, so you never miss a great marketing idea again. Rest assured, I respect your privacy and will never spam or give your email address to anyone.