Is It Time For A Website Re-Design?
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Have you had your website for a while? Are you accustomed to the look and feel of it?
If your site still functions well, your visitors stick around and interact with you, then you don’t need to worry about changing anything.
Technology and trends change, but unless you or your business has changed direction or mayor technology is missing, you don’t need to re-design your whole website. Often times a few web design fixes or some simple updates will do the trick.
Five Main Reasons For A Website Re-Design:
- Your Website is Not Responsive
- Your Website is Cluttered
- Your Website is Outdated
- Your Website is Not Working Properly
- Your Website has A High Bounce Rate
The following tips can help you decide if it is time for a website redo!
Test your website regularly, does it work in all the different formats? Websites are being viewed on a wide variety of screens from large monitors to small smart phone screens. Make sure your website is responsive. This is very import these days because more and more online users are accessing websites with their tablets and mobile devices.
Too Much Clutter
Do you have a lot of great ideas, and lots of ways to contact you, and great images that all bring across your main message, and a ton of links and advertising, and… If your website is too cluttered then nothing stands out and your visitors will have a hard time seeing anything. We they move quickly to the next site. This is a design flaw and needs to be fixed.
Was your site designed 5-10 years ago? It will look like an outdated site and your visitors will assume your content is outdated as well. What was popular back than isn’t what people expect to see today. Flash intro, pop-ups, stock images and auto-play videos are just a few of the elements that are outdated. Website design tools have changed as well, so you might not be able to change your old site design without a full redo using up to date programs.
Functions Are Missing
At least once a year take the time to test every page, element, video, and link on your website to be sure everything is working properly. Fix or remove anything that doesn’t work right or have a web designer redo these functions for you with a brand new site.
Visitors Jump Ship
Check your analytics report on a regular basis and check to see how long your visitors stay on your website. If they leave within a second or two of landing on a page you will know something is off. A high bounce rate is evidence that your design needs some tweaking. An average website bounce rate should be around 40 – 50%.
To avoid a website redesign, which is time consuming if you’re doing it yourself and will be costly if you hire a web designer, it’s important to test your site frequently. Fix any issue quickly, before you loose too many visitors and/or sales.
Still not sure if you need a website redesign? Contact me today for a FREE website evaluation.
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