Writing a well developed and informative marketing book takes skill, determination, effort and time.
A lot of times reading a random article on a marketing blog or design website doesn’t give you enough information.
You should really invest in a few good books if you want to learn more about best practices for small business owners. Take a look at my list of Recommended Books for Small Business Owners in the following categories:
Million Dollar Websites by Rebecca Murtagh is the book you read before initiating the creative and technical aspects of the website process.
Whether you have a million dollar budget, building your own, or somewhere in between, Million Dollar Websites is the definitive non-technical guide that reveals best practices of the web elite to help you get it right – the first time. “A comprehensive guide that provides an insider’s perspective on the progression of building a world-class website that will stand out in today’s crowded marketplace. Rebecca’s understanding of website development is insightful and could be used to create an effective, “award winning” website.” – William Rice, president Web Marketing Association, webawards.org – WebAwards, Internet Advertising & Mobile WebAwards Competitions. Available on Amazon for $19.60 or as a Kindle eBook for only $9.99.
Web Design All-in-One For Dummies is all you need to know on web design in a thorough new edition.
If you want just one complete reference on web design, this book is it. The newest edition of this essential guide features 650+ pages on the latest tools and new web design standards, such as HTML5, CSS 3, and other core technologies and page-building strategies. Five minibooks provide deep coverage: essential pre-design considerations, how to establish the look of your site, building a site, how to test your site, and taking your site public. Design professional and author Sue Jenkins understands what designers need and gives you the answers. Available in paperback on Amazon for $23.92.
Do you want to build web pages, but have no previous experience? This friendly guide is the perfect place to start. You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices.
Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts. Available in paperback to buy new starting at $ 27.83 or rent for $20.98.
Social Media for Business by Martin Brossman and Anora McGaha is an insider’s guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence.
Martin is a leading authority on social media and online marketing. He is a business coach, consultant, and a dynamic trainer and speaker known for his insight and humor. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. Anora is a creative social media manager, Internet researcher, and creative writer who is also recognized for her skill in mapping complex ideas into project plans. Anora is interested in the ongoing process of fully integrating social media programs with a company’s online marketing and business strategies and operations. Available on Amazon for $17.59 or as a Kindle eBook for only $2.99.
500 Social Media Marketing Tips by Andrew Macarthy. Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Struggling With Social Media Marketing? Few likes on your company’s Facebook page? Not seeing social media ROI? Unsure of how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help! This book is your guide to social media success for business, featuring hundreds of actionable strategies for Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Snapchat, Vine, and more! Each tip will guide you to establishing a strong brand presence on social media, attracting and engaging with loyal customers, and increasing web traffic and sales. Available on Amazon for $9.89 or as a Kindle eBook for only $0.99.
A crash course in Email Marketing for small and medium-sized businesses by John W. Hayes. Despite being one of the most mature online marketing technologies available to today’s small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available – both on or offline.
This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. Available on Amazon for only $9.87.
Email Persuasion by Ian Brodie. Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing.
The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing. Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email. Available on Amazon for only $12.70.
Web hosting 27 Success Secrets by Billy Dillon. There has never been a Web hosting Guide like this. Web hosting 27 Success Secrets is not about the ins and outs of Web hosting. Instead, it answers the top 27 questions that we are asked and those we come across in our forums, consultancy and education programs.
It tells you exactly how to deal with those questions, with tips that have never before been offered in print. Get the information you need–fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know to be successful with Web hosting. Available on Amazon for $26.96.
Web Hosting For Dummies by Peter Pollock. Host your own website or blog with this unique guide.
If you’d like to make the leap from a hosted environment to a self-hosted service, this book is for you. You may be making the move from casual blogging to professional blogging. Or, you might already be self-hosting, but want a good guide to show you how to get more out of your plan. In simple, easy-to-understand language, this helpful book breaks down all the functions of web hosting for self-hosted users, from setting up new e-mail accounts to backing up and securing your site, analyzing server logs, choosing a platform to install, and more. Available new on Amazon for $18.39, used from $4.47.
Grow your business with mobile marketing for small business owners by Kelly Knouzi. This book was created to educate the small business owner on what they need to know about how mobile marketing can grow their business. Mobile web is your business opportunity.
Get Seen, Get Competitive, Get Sales. Your business website is a extension of your brand. Check out your business website on your mobile phone. Is this how you want your business to be perceived by your mobile audience? Read this book to learn what you don’t know. Available on Amazon for only $11.39 or as a Kindle eBook for $9.99.
The Mobile Mind Shift. Engineer Your Business To Win in the Mobile Moment.
Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context.
Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Available on Amazon as a Kindle eBook for only $3.74.
Starting an on-line/e-commerce Small Business book by Uwe Burghaus is a practical and realistic DIY guide. The essentials of an e-commerce small business are summarized in a practical and realistic fashion in a seven step guide. This guide is written by someone who didn’t become a millionaire in no time flat (as often unrealistically promised by other authors), but to make some extra revenue and have some fun.
In addition, another 30 pages with an appendix and literature guide are included. A free subscription to a web site accompanies this booklet. Available on Amazon for only $7.99.
Ultimate Guide to Marketing your Home Business book by Silke Jager How To Turn Your Hobby Into A Money Making Business.
Craft Marketing Done Right! is a comprehensive marketing book for small business owners. This book will help you understand the process of building a home based business and teach you online marketing strategies. It is filled with up to date details on every aspect of a home business from starting with ideas and planning, how to use social media and creating a web presence, photography tips, useful marketing ideas, to profitable pricing tips and ideas for selling your products. Available on Amazon for $26.59 and as a Kindle eBook for only $5.99.
Outrank Your Competition: 50 Online Marketing and SEO Tips for Small Businesses by Marc Menninger. Learn How to Get More Traffic, Get More Business and Get More Customers.
It’s a jungle online and competition is fierce. You want to build your business with online marketing techniques like Search Engine Optimization (SEO) and social networking but you don’t know where to begin. That’s where this book can help. Marc Menninger, online marketing expert, will step you through the top 50 tips that will help you outrank your competition. Marc gets straight to the point with concise and actionable tips. The key difference between Marc’s book and others that I’ve read is that he gives you 50+ online marketing tips that you can starting using right now, and he guides you around common online marketing mistakes that could actually hurt you in the long run. Available as a Kindle eBook only for $9.99.
Get Better Traffic by Chris Cusack. Professional SEO strategies for small business owners like you.
Discover professional SEO techniques tailored for small businesses. Get Better Traffic gives small business owners a structured point of reference for all things SEO. Rather than focusing on just attracting more visitors, this book contains the solutions you were looking for to generate better sales, better volumes, and better profits. Available as a Kindle eBook for $19.00.
Bonus Content Marketing Book:
Content Marketing for Small Business Owners by Jenna Inouye . One of the experts on content marketing and writing for the web.
Content Marketing for Small Business Owners covers everything a small business owner needs to know to create their own online marketing campaign today. Content marketing is a special form of online marketing that is focused on creating unique and valuable content. Anyone can get started in content marketing today, but some of the techniques involved can be quite advanced. Available as a Kindle for only $3.08.
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