Responsive Websites Are A Must Now
Latest posts by Silke Jager (see all)
- 5 Topic Ideas For Small Business Bloggers - December 2, 2015
- Is Negative SEO Bad For Small Business - November 20, 2015
- 3 Effective, Easy Website Tips For Higher Google Rankings - August 13, 2015
You only have a few more days before Google will start to penalize non-responsive websites.
As a small business owner you are responsible for your website’s functionality! By now you must be living under a rock if you haven’t heard about the upcoming Google search engine changes. I have written several articles recently explaining what mobile-friendly means, upcoming Google algorithm changes and the 3 different ways to create a mobile friendly site.
But don’t just take my word for it! Everyone is talking about the upcoming Google algorithm changes and I’m going to share some more information from an Ezine’s newsletter I received about this important subject:
If Your Links Aren’t Mobile-Friendly, They’ll Soon Drop Off of the Radar!
In an era where a large portion of web traffic comes from mobile devices, it’s no longer recommended to optimize your links for mobile traffic, it’s essential your website is designed to support traffic from a variety of devices with a multitude of screen sizes.
Previously, mobile-friendly web pages were encouraged and could help your ranking. However, now, if you choose not to make your website responsive, it could actually hurt your ranking.
Mobile-Friendless As a Ranking Signal – Time is Ticking
Google announced they’ll be updating their algorithms to expand the use of mobile-friendless as a ranking signal starting April 21, 2015. See their full blog post, ‘Finding more mobile-friendly search results’ here. Essentially, mobile-friendly websites will be ranked higher in search engine results than websites that aren’t mobile-friendly.
This change simply reflects the needs in today’s evolving web browsing environment. People are conducting searches and accessing websites on a multitude of devices including: desktop computers, smartphones, tablets, gaming consoles, smart TVs, and even wearables, such as watches.
As an article writer and content marketer, it seems like a no-brainer to want your reader to be able to view your content regardless of what device they’re using. Furthermore, it’s important to ensure their user experience is as high-quality as possible. A page that displays poorly and is difficult to read or navigate means the viewer will spend less time on your site. Essentially, if you don’t optimize your websites, you’re risking a drop in traffic for two reasons: a poor user experience AND a lower ranking signal in search engines.
Make Your Links Responsive, Today!
For the past year, EzineArticles.com (and JagerWebDesign.com) have been 100% responsive. We’ve ensured our websites have been able to display articles regardless of what technology readers are using. For that reason, we’re excited about the new algorithm updates as we’re already serving mobile traffic.
We did our part to make articles responsive, now it’s your turn to ensure the links in your articles are mobile-friendly as well.
If you haven’t already, NOW is the time to make your links responsive. It will help ensure visitors don’t leave due to a poorly designed website while lending a helping hand to your search engine visibility.
For further information and tips to make your website mobile-friendly, we recommend you check out this blog post titled, ‘Responsive Web Design is KEY in a Quality Browsing Experience.’
Use Google’s Mobile-Friendly Test to check if your links are sufficient for mobile browsing and don’t forget to check your website on your own smart phone and tablet.
Is your website mobile ready? Please share your experiences or questions in the comment section below.
Before you move on… sign up for my Newsletter, simply click here!
You will never miss another web design article again. Rest assured, I respect your privacy and will never spam or give your email address to anyone.