) 7 Easy Website Design Tips For Your Small Business
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Tips To Improve Your Small Business Website

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Silke Jager

I strive to publish useful and engaging articles that are beneficial to you and will help grow your business.♥ Silke
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Now is the perfect time to take an audit of your website and determine if it’s easy to read and navigate.

Technology, along with website design and the way we use it, changes all the time. Is your website readable on a huge flat screen TV? How about a tablet or smart phone? Based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet usage some time this year (2015).

“The importance of mobile search continues to grow as the tablets and mobile devices gain more traction within the market, and younger, tech-savvy consumers become more prominent”, says Norris Rowley Jr., the manager of market research & analytics at iAcquire. So… is your website ready for mobile traffic and the latest design changes?

Keep in mind, even if you use a custom website theme, you still need to be aware of the basic design rules. Take a look at this presentation I created on slideshare to see my 7 Easy Tips to Improve your Website:

Summary of Web Design Trends for 2015

  • The Rise of Flat & Material Design
  • Background + Full Screen Videos
  • Mobile Apps & Social Sites will Dominate
  • Interactive Webgraphics Replace Infographics
  • Micro-interactions
  • Less Coding & More Websites
  • Big Images / Video to Replace Sliders
  • Responsive Design with Better Performance
  • Functional Web Typography
  • Card Design
  • Augmented Reality
  • Subtle UI Animations
  • SVG Will Rise
  • Responsive Icons
  • More Personalization
  • Less Clicks, More Scrolling
  • Line Icons + Ghost Buttons
  • Improved Parallax (Less Is More)

Read more about ‘Ultimate 2015 Web Design Trends Guide and Predictions’ in Jacob Cass’ article here.

Tips to improve your small business website

A few other stats that might be of interest to you:

• 48% of all Internet users come from just five countries (Brazil, Russia, China, India and the U.S.).

• Video accounts for 69% of mobile data traffic.

• Facebook is the single largest repository for user-generated content such as pics, videos, links and comments.

• Real-time technology and location-based services are expected to drive mobile retail.

• Online ad sales are growing, but virtual goods, premium content and other models are big business, especially for the mobile web.

• The average iPhone user only spends 45% of his on-device time making voice calls.

If you like my slides and this article please share and/or leave me a comment below.

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4 Responses to Tips To Improve Your Small Business Website

  • Great tips Silke! I like to keep my blog simple too. Although I understand PPC is the way for us to make money I just think too many ads takes away from the content. The content can be awesome but those pop up ads will eventually drive me away.

    Thanks for putting this together! Going to pass this along. TGIF hun!

    • Thank you Corina! I appreciate your feedback and sharing.

      My husband will not even finish reading an article, no matter what the subject is, if a pop-up ad comes up. He will close the window and move on.

      By the way, I read your article ‘Reminding College Students About Stranger Danger’ earlier this morning. It hit home with me since my daughter is starting nursing school next week. She is in her early twenties but I will make it a point to talk to her about it nonetheless. You can never be too careful! Thank you!

  • I just hate pop ups….especially the ones that make it difficult to get around them. Love this article, most of us don’t even think about checking our sites on multiple devices;

    • Hi Debbie, I hear you on the pop ups, most of them are a pain, especially on smart phones and tablets.

      Thank you for taking the time to leave me a comment, I appreciate it and I’m glad I could give you a little nudge ;).

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