) Reasons Your Business Needs Pinterest To Increase Traffic
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Why You Need Pinterest For Your Business

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Silke Jager

I strive to publish useful and engaging articles that are beneficial to you and will help grow your business.♥ Silke
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If you want to grow your small business online than you need to include Pinterest in your marketing strategy.

Pinterest is a wonderful marketing tool for small business owners. It’s free, very easy to use, it raises brand awareness and drives traffic back to your own website to increase sales. To get the most out of this image driven social network you need to create an account, add a share button to your website and create interesting photos with the correct dimensions that people will want to share. But why bother going through all of this trouble?

Pinterest has become one of the major social media networks! According to Shareaholic, only 3 social networks (Facebook, Pinterest and Google Plus) saw their “share of traffic” grow. Each experienced at least a 50% bump in share of visits over the past 13 months. Pinterest has an estimated 70 million users and is coming for Facebook’s throne.

Pinterest Business Tips

I have been using Pinterest to promote content for several businesses and for my personal use for several years now (yes, I also upload pictures of cute shoe pictures, fashion finds, travel photos and recipes) . I only spend about 5 – 10 minutes every couple of days on the site promoting my own content and sharing/liking related content. About 6 months ago I noticed that more and more guys started following my boards. Richard Darell from Bit Rebels is one of these guys, he has over 16,000 followers, 28 boards and almost 8,000 pins. Wow! Isn’t it about time you started optimizing your website and started pinning?

5 Reasons why you need to become a ‘Pinner’ and my Pinterest Marketing Tips (PMT):

1.) Gain Customers

You can get exposure for your products and company from a completely different audience with Pinterest. Personalize your Pinterest page to your business name, add your logo as your profile picture and include a short describing of the nature of your business. To reach maximum exposure and gain customers every time you add a new pin, include your website address to the image.

PMT: If your business involves different types of services or products, you should create different categorizes or boards for easier navigation. Keep your most important boards on the top of your page. To re-arrange boards visit your profile page and click and drag the boards until they’re in the desired order.

2.) Getting Backlinks

Another big reason to make the time to utilize Pinterest in your marketing is the value of the links back to your own site. All of the pins you add to your boards should lead to website pages (not just your own) that will show off what you seek to promote the best. Pinterest is a great way to build awareness and to get more links back to your site. The more sites that link to your site, the better your site will rank in search engines.

PMT: If you have an awesome, eye-catching photo of your latest set of one-of-a kind mugs than the link should go directly to the page where you talk about the mugs, not your contact page, home page or any other pages.

3.) Free Marketing

The more interesting the photo or image is, the higher the chances of it being pinned by other users. You don’t have to spend a ton of money on a content marketing strategy. Use a free online photo editor and choose the right image for the content you are promoting.

PMT: Always include a proper title and description. Users search on Pinterest and a good, relevant title can increase your exposure tremendously. It’s also a good ideas to include one or two hashtages and include the price if you are posting an image of a business product.

4.) Boost Sales

Getting your images all over Pinterest will increase exposure to all different kinds of pinners across the world and will ultimately boost your sales. Find out what your audience is looking for and try to pin images from your blog content on a regular basis. Follow other pinners, and repin, comment, and like their stuff as well.

PMT: Add a sharing widget to your website! Keep your boards clean and always add a board name and short description. Put the boards with pins that link back to your own site at the top of the page to drive traffic.

Silke Jager Web Design Pinterest page

5.) More Exposure

A tweet on Twitter is only getting exposure in a feed for a few seconds at a time before it gets pushed down and goes into oblivion. Pinterest allows you to become social media famous since all the new pins are placed on the front page. According to this infograph on Mashable,  80% of pins are repins, whereas only 1.4% of tweets are getting retweeted.

PMT: Find out the best times to add pins to get the most exposure (depending on your followers). On average the best times for pinning new content is from 2 pm – 4 pm and 8 pm – 1 am, try to avoid posting in the afternoon as the worst times are from 5 – 7 pm.

From the app to the browser plug-in and of course the website, you always have access to post fresh content on Pinterest.

Bonus Tip: Create Group Boards

A group board is just like a regular board except you can invite people to add content to it. A Group Board is also called a community board, collaborative board, contributor board and shared board. You can distinguish a group board from others board because of the group icon next to the board title. To create a group board simply click on ‘Create Board’ on your account page. Enter a name, description, choose the correct category and enter a name(s) or email address(es) in the ‘Who can add Pins?’ field click on ‘Create Board’.

The group board was created on the motto of bringing people together and organizing ideas, it has many benefits for small business owners to promote your products and brand. Your followers may already be liking, commenting and sharing your content with their followers on Pinterest. If you invite them to join in your “Group Board” will make them even more engaged with you.

Do you have a group board on Pinterest? Feel free to share the link in the comments below. 

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8 Responses to Why You Need Pinterest For Your Business

  • great points….I need to use my Pinterest better…but I do admit to falling down the rabbit hole once I sign in. lol

    • Oh yes, Pinterest can be the mother of all time wasters.
      That’s why I now set myself a time limit and strictly adhere to it. If I haven’t accomplished what I set out to do or found what I’m looking for within ten minutes, I look elsewhere or come back at a later date.

      Thank you for stopping by Debbi and please let me know if you have any questions about Pinterest or creating group boards.

  • Hi Silke,
    Would you recommend using Pinterest for a web design business? It is an effective business tool? Any specific tips from a web design perspective?

    • Hi Eric, thank you for stopping by. I appreciate your comment very much!

      Yes, I would definitely recommend using Pinterest to not just share the web designs you have created, but to pin tips and ideas as well. Creating a few group boards should work very well for a web designer. You could have a ‘Favorite Website Designs’ or ‘Best WordPress Themes’ group board, for instance. Invite all your customers and local businesses you would like to have as customers and hold some kind of giveaway. Maybe have them choose their fave design from the ones you made and the winner gets a year of free hosting or something like that.

      Anyway, Pinterest is a great tool for reaching out to find new customers and to engage with current ones. Overall I think it’s a very effective business tool as long as you make it easy for your visitors to share your content and you don’t end up ‘getting lost’ on Pinterest every time you visit.

  • Great post! I use Pinterest to share private boards with clients as we are brainstorming any new websites, branding projects, etc. It cuts down on upfront time. Not to mention it is just fun to play on when I need a break.

    • Thank you Donna! Creating private boards to share ideas and brainstorming with clients is a great idea.

      To make a private board click ‘Yes’ next to ‘Keep it secret?’ when you create a new board and add the name or email address of the person(s) you want to share it with.

  • I guess I should spend more time on Pinterest promoting instead of just looking at recipes. Ha, ha.

    • Becky, if you are serious about building up your business, then yes, you do need to utilize Pinterest to promote your products. I find it’s best to have separate times for business and fun, like promoting/sharing on Pinterest for 20 minutes and then have some downtime looking at shoes, future travel spots or recipes for 20 minutes.

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