) LinkedIn Blogs - Why You Should And Tips To Get Started
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Why You Should Blog On LinkedIn

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Silke Jager

I strive to publish useful and engaging articles that are beneficial to you and will help grow your business.♥ Silke
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Have you noticed the recently redesigned blogging interface on LinkedIn yet? It’s super easy to use, even if you’re not a blogger!

If you blog or republish your articles on LinkedIn already, you might have taken note of LinkedIn’s recently redesigned blogging interface. “Our new experience – clean, elegant and intuitive – was created with you in mind. Whatever your style, your subject, your background, we’ve made it easier than ever to share insights and ideas with the world in a blog post.”

Why blog on LinkedIn?

LinkedIn is the world’s largest professional network, and this new blogging interface is a great way for small business owners to share stories, experiences and tips with their own network of followers and beyond.

Here’s a look at the new LinkedIn framework:

LinkedIn Blogging Tips

As I stated at the beginning of this article, to get started blogging on LinkedIn is very easy.

Simply log into your account and go to your profile as if you were about to post a status update. Look for the pencil icon that will take you to the blogging framework, add an image and start writing.

Posting on LinkedIn

You can see that in the past I haven’t spent a lot of time blogging on LinkedIn either, but with this new, more intuitive tool I would be a fool not to implement it into my regular marketing routing.

Here is why you and I should blog on LinkedIn:

  • Its a great way to build a following
  • You can get your message in front of key decision makers and potential client
  • Good content will get likes, commented on and shared
  • It could go viral and show up in front of millions of people
  • If your article is good LinkedIn will publish it within Pulse
  • If your article is great LinkedIn will show it on their home page
  • 332 million people use LinkedIn with 2 new members every second

To increase the likelihood that your LinkedIn blog post will get viewed you need to create and choose an eye-catching photograph to include with your article, and write a post that people will want to read.

Neal Schaffer, a very successful LinkedIn blogger gives us the following tips:

  1. Blog for the Demographic
    Don’t just copy and paste your existing blog posts. Create unique articles that will resonate with your audience on LinkedIn.
  2. Watch your Frequency
    Posting a new article about once a week is plenty. It’s not like Facebook or Twitter where you need to ‘check in’ more often.
  3. Don’t Underestimate the Power of the Visual
    Images show up prominently so choose a visual that will resonate with your readers (business owners and professionals).
  4. Headlines are Critical
    Your headline must be short, clear and give readers a reason to click on. Check out this article on how to write Attention Grabbing Headlines.
  5. Keep your Posts short and simple
    Time is money for Professionals so make your point within 1,000 words or so.
  6. Link with Love
    Add a few links to your article to add resources for your readers and to recognize other authors or businesses, if relevant.
  7. Share your Post
    Don’t just share your article on LinkedIn, share it everywhere you can. Add the link to your newsletter and on social media sites.
  8. Optimize your LinkedIn Profile
    Every post will lead back to your profile so be sure you have a good photo of yourself, optimize your location, update your status and customize your profile URL (mine is linkedin.com/in/silkejager).
  9. Embed a Video or Slideshow
    If you have a relevant YouTube video or Slideshare presentation embed it into your post to better engage with your audience.

If you’re new to LinkedIn I recommend that you read this article called ‘How to Write Your First Blog Post on the LinkedIn Publishing Platform‘. The article includes written step by step instructions as well as a video explanation.

I hope I was able to convey the importance of creating regular LinkedIn posting for marketing your own business with this article. Now its time for me to write my own.

Have you been writing articles on LinkedIn or are you ready to get started? Please leave me your comments below and don’t forget to share this article on your LinkedIn page. 🙂

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23 Responses to Why You Should Blog On LinkedIn

  • Hi Silke.

    Great advice. I need to get more visibility, and I’ve seen posts do very well on LinkedIn.

    Although I use LinkedIn, I still have a long way to go in using it properly. I just tend to check in whenever a friend wants to connect.

    Most of my connections are friends and acquaintances, rather than proper business networks. Would you still recommend that I post on LinkedIn, or wait until I have a proper audience first?

    Thanks.

    Nathan.

    • Hi Nathan, I would recommend that you start writing blog posts on LinkedIn now, while you are still building your audience.

      This is a good time to get in some writing practice and build a routine that works with your schedule. Once you’ve written your first article you can join related groups, promote and share your article, and make business connections. Repeat the process with every article you write.

      Good luck and thank you for your comment.

      Silke

  • Greetings from Idaho! I’m bored to tears at work so I decided to browse your site on my iphone during lunch break. I love the information you provide here and can’t wait to take a look when I get home. I’m surprised at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, wonderful blog!

  • Howdy! I could have sworn I’ve been to this site before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely glad I found it and I’ll be bookmarking and checking back often!

  • Saved as a favorite, I really like your blog!

  • Hi there, i check website posts here in the early hours in the morning, because i love to learn more and more.

    • Thank great Bill! I appreciate you taking the time to leave me a comment.
      Like they say, you’re never too old and it’s never too late to learn something new. 🙂

  • There is certainly a lot to find out about this issue. I really like all the points you made.

  • Great post.

  • Its confusing when people say content is king, if there is no backlinks it won’t do well in serps
    I have added you in my reading list, keep up the interesting work!

    • You are right, that’s why you should always include at least one link back to your own website when you guest blog or write an article on LinkedIn. Either add the link(s) in the body of the article or in the byline at the bottom.

      Thank you for taking the time to leave me your comment and for adding my blog to your reading list. I appreciate it very much!

  • Its so hard finding a reputable online marketing freelancer at the moment, just going to do it ourselves I think

    • As long as you have the time, then by all means you can do your own online marketing. You know your company best and should know what your customers are looking for and where to find them online. There is a ton of free information available to learn what works and what doesn’t.

      To find reputable freelancers check out websites like Fiverr.com where customers leave reviews after a job has been done.

  • We ended up in a lot of trouble with our previous SEO company, I been reading up on it in my spare time and next time I are going to hire a junior to sort it
    p.s Don’t take advice from the Warrior Forums 🙂

    • Thank you HershelHong, I wish you the best of luck and much success in the future!

      It is unfortunate but true, there is a lot of false information available, even on big sites like the Warrior Forum you mentioned. My friend Jeff Meland warns about the ‘get rich quick schemes’ of internet marketing in the online section of my craft marketing book. There is no such thing, on the contrary, it is only with hard work and dedication that your online marketing efforts will set you apart from the rest of them.

  • Do you use blog sites for inbound links? I was told by a friend that they work well but not sure if they have any benefitpost panda
    Bookmarked your website, heres to hoping you keep up to date with regular posts

    • Yes, inbound links are still very important as long as they are from a well established, high quality site and have relevant anchor text. Instead of ‘click here’ the anchor text should be ‘home business ideas’ or whatever your main keywords are.
      Thank you for bookmarking my website, I will try to do my best to continue to provide useful information on a regular basis and look forward to your future comments.

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