Why You Should Blog On LinkedIn
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Have you noticed the recently redesigned blogging interface on LinkedIn yet? It’s super easy to use, even if you’re not a blogger!
If you blog or republish your articles on LinkedIn already, you might have taken note of LinkedIn’s recently redesigned blogging interface. “Our new experience – clean, elegant and intuitive – was created with you in mind. Whatever your style, your subject, your background, we’ve made it easier than ever to share insights and ideas with the world in a blog post.”
LinkedIn is the world’s largest professional network, and this new blogging interface is a great way for small business owners to share stories, experiences and tips with their own network of followers and beyond.
Here’s a look at the new LinkedIn framework:
As I stated at the beginning of this article, to get started blogging on LinkedIn is very easy.
Simply log into your account and go to your profile as if you were about to post a status update. Look for the pencil icon that will take you to the blogging framework, add an image and start writing.
You can see that in the past I haven’t spent a lot of time blogging on LinkedIn either, but with this new, more intuitive tool I would be a fool not to implement it into my regular marketing routing.
Here is why you and I should blog on LinkedIn:
- Its a great way to build a following
- You can get your message in front of key decision makers and potential client
- Good content will get likes, commented on and shared
- It could go viral and show up in front of millions of people
- If your article is good LinkedIn will publish it within Pulse
- If your article is great LinkedIn will show it on their home page
- 332 million people use LinkedIn with 2 new members every second
To increase the likelihood that your LinkedIn blog post will get viewed you need to create and choose an eye-catching photograph to include with your article, and write a post that people will want to read.
Neal Schaffer, a very successful LinkedIn blogger gives us the following tips:
- Blog for the Demographic
Don’t just copy and paste your existing blog posts. Create unique articles that will resonate with your audience on LinkedIn.
- Watch your Frequency
Posting a new article about once a week is plenty. It’s not like Facebook or Twitter where you need to ‘check in’ more often.
- Don’t Underestimate the Power of the Visual
Images show up prominently so choose a visual that will resonate with your readers (business owners and professionals).
- Headlines are Critical
Your headline must be short, clear and give readers a reason to click on. Check out this article on how to write Attention Grabbing Headlines.
- Keep your Posts short and simple
Time is money for Professionals so make your point within 1,000 words or so.
- Link with Love
Add a few links to your article to add resources for your readers and to recognize other authors or businesses, if relevant.
- Share your Post
Don’t just share your article on LinkedIn, share it everywhere you can. Add the link to your newsletter and on social media sites.
- Optimize your LinkedIn Profile
Every post will lead back to your profile so be sure you have a good photo of yourself, optimize your location, update your status and customize your profile URL (mine is linkedin.com/in/silkejager).
- Embed a Video or Slideshow
If you have a relevant YouTube video or Slideshare presentation embed it into your post to better engage with your audience.
If you’re new to LinkedIn I recommend that you read this article called ‘How to Write Your First Blog Post on the LinkedIn Publishing Platform‘. The article includes written step by step instructions as well as a video explanation.
I hope I was able to convey the importance of creating regular LinkedIn posting for marketing your own business with this article. Now its time for me to write my own.
Have you been writing articles on LinkedIn or are you ready to get started? Please leave me your comments below and don’t forget to share this article on your LinkedIn page. 🙂
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